Making Your Winery Stand Out from Competition

Wineries are becoming more and more popular in today’s economy, which naturally creates some stiff competition. While quality wine and atmosphere can draw in customers, the success of your winery requires more than the basics. Therefore, achieving a larger customer base is essential. In addition to securing your operation with a custom Delaware Winery Insurance policy, heed the following advice for making your winery stand out among the competition.

Customer service is key.

For those wineries that don’t have a distributor to get their products into major retailers, customer service should be their first priority. Provide unmatched service and get to know your customers. Make a note of what your regulars order, what they buy, and their preferences to make them feel appreciated and valued. Ask them to spread the word about your winery to family and friends- trusted sources make for great new customers!

Host tasting events.

Get new people in the door by hosting a memorable tasting event complete with guest speakers, live bands, and tours of the vineyards. Mingle with guests and offer promotional prices on wine to drive sales.

Get online.

Take advantage of the exposure the internet can bring your winery. According to Small Business Chronicle, you should run a blog for your customers where you can share ideas, recipes, comments about wines and information about upcoming events. Further, consider creating an application that showcases recipes, wine information, wine pairings, and more.

At IFS Insurance, we specialize in protecting wineries like yours throughout Delaware, New Jersey, Pennsylvania, and Maryland. Our quality solutions and commitment to excellence has allowed us to serve these states for over 50 years. For more information about our products, we invite you to contact us today at (855) 259-2428.

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